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About Us
SOH FYNE- the name says it all - it's about a lifestyle choice that is at the pinnacle of your being! The company was founded in 2004 by three people that came together through their passion for a healthy lifestyle, to be fit, have fun, look good and have flair of style about them that was second to none. The three key founders of SOH FYNE Fitness live and breathe a lifestyle that is indulgent in all aspects of fitness...and fashion.
Inspired by the learning's of the scriptures of the east and influenced by the fashion of the west, our beliefs are strong that fitness is an integral part of leading a healthy lifestyle. Our clothing line is made of the finest fabrics, allowing our customers not only to feel good, but to be comfortable and motivated to want to continue their journey towards the highest level of fitness.
It is our mantra to be the best that we can be, and to help others aspire to be the best that they can be - SOH FYNE!!
Women have come a very long way in the world of fitness. They have embraced fitness and have continually pushed boundaries to soar to new heights. Whether it be yoga, pilates, high impact aerobics, rigorous weight training, running along the beach, lounging in the park, mountain climbing or bike riding, our customers have felt a need to be comfortable yet look and feel good about who they are. SOH FYNE is about a choice of lifestyle, an aspiration to be the best that you can be!
Today SOH FYNE clothing is available via our e-store at sohfyne.com, however we hope to bring our clothing line to our customers via some fine retail stores in North America and internationally.
SOH FYNE wear is created from the feedback of our customer base, their desire to want to wear clothing that spoke a certain language of attitude, awareness and a sense of style that was becoming of someone who aspires to be SOH FYNE!! We continue to evolve with our customers demands and hope to be their lifestyle choice for many years to come….
Our Logo and What it Symbolizes
Womens body....the embodiment of life, the creator, the mother, the daughter, sister, best friend, lover ....each curve of a woman's body has a story to tell...and we embrace the beauty of this gorgeous creation.
SOH FYNE is symbolized by the curves of a woman's body. We wanted to continuosly be reminded of this eternal essence of spirituality and power within this endless source of love, beauty, life and energy as well as the complexity and vulnerabilities that each of us represent…our customers are all women, from various walks of life, ethnicity, shapes and sizes and we cherish each and every one of them who have embraced our line of clothing..
Our colours are vibrant, symbolic of life, health, energy, peace and beauty. |
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